Mayfair - one of London’s most prestigious districts known for its luxury boutiques. It is in this archetypal setting - and more particularly in the Burlington Arcade, one of London’s most elegant shopping arcades located not far from Burlington House, the home of the Royal Academy - that Bell & Ross has opened its first London boutique. It is the ideal location for a brand which, since its founding, has combined tradition, elegance and high-tech watchmaking inspired by the world of aviation.

The interior décor of this three-storey boutique has been entirely revamped by the Bell & Ross design studio. On the ground floor, the reception and sales areas reconnect with the brand’s specific principles, guided from the very outset by functionalist design. The first floor includes a more intimate sales room boasting walnut wood panelling and a luxurious black carpet on the floor. The fittings in the offices on the second floor are more functional.

Bell & Ross - Boutique Londres

The interior décor. © Bell & Ross

The opening of this new boutique in the heart of one of the most dynamic capital cities in the world only goes to highlight the importance that Bell & Ross places on international expansion, with the brand currently present in more than sixty countries with thirteen exclusive boutiques and seven hundred points of sale.