Mayfair - one of London’s most prestigious districts known for its luxury boutiques. It is in this archetypal setting - and more particularly in the Burlington Arcade, one of London’s most elegant shopping arcades located not far from Burlington House, the home of the Royal Academy - that Bell & Ross has opened its first London boutique. It is the ideal location for a brand which, since its founding, has combined tradition, elegance and high-tech watchmaking inspired by the world of aviation.
The interior décor of this three-storey boutique has been entirely revamped by the Bell & Ross design studio. On the ground floor, the reception and sales areas reconnect with the brand’s specific principles, guided from the very outset by functionalist design. The first floor includes a more intimate sales room boasting walnut wood panelling and a luxurious black carpet on the floor. The fittings in the offices on the second floor are more functional.
The opening of this new boutique in the heart of one of the most dynamic capital cities in the world only goes to highlight the importance that Bell & Ross places on international expansion, with the brand currently present in more than sixty countries with thirteen exclusive boutiques and seven hundred points of sale.