Denis Asch, founder of the "L'Heure Asch" store, set up his "Time & Sound" exhibition in the Tsé-fung room at La Réserve hotel in Geneva. Located in the basement, but opening on to the terrace and the garden, the room offers the appropriate lighting to show off the De Bethune timepieces and a sufficiently relaxed and intimate atmosphere to house the huge Apologue speakers by Goldmund and their incomprarable sound.
Like De Bethune, Goldmund is a high-end Swiss company. For thirty years it has been designing audiovisual equipment with a view to balancing aesthetics and state-of-the-art technology. While its amplifiers and speakers may offer the very best in sound quality, they are also works of art: the Apologue speakers, renowned among connoisseurs and audiophiles for the quality of their sound, were exhibited at the New York Museum of Modern Art in 1987. Only 50 pairs were produced at the time, which were re-issued 25 years later as a limited edition of 25 pairs as the Apologue Anniversary.
Goldmund is also the only hi-fi company that has looked into the notion of time. The independent company developed the "Leonardo" digital technology which, by controlling the emission time of different audio frequencies and by reproducing an uncorrupted sound signal, allows direct access to the brain's "pleasure" zone.
Time is, however, the domain of De Bethune and its horlogical creations, which also combine technology and design. The exhibition offers a chance to see ten different De Bethune timepieces, which the brand's CEO Pierre Jacques, presented to us.
The DB 28 Aiguille d’Or, with its golden minute hand, was developed after the DB28 won the Golden Hand (Aiguille d'Or) prize at the Geneva Watchmaking Grand Prix in 2011; it sits in a display case next to the DB25 White Night, with a white enamel dial. The DB25 model is also represented by two classical versions, a perpetual calendar and a jewellery version. There is also the unusual Dream Watch 5, with its strong design, the DB28 Digitale, with its jumping hour, analogue minutes and central moon phase, the DB27 Titan Hawk and, one of the more recent models, the DB28 Dark Shadow.
The "Time & Sound" exhibition is open from 17 to 21 September at the hotel La Réserve in Bellevue (Geneva) from 11am to 10pm.