Mario Peserico, born in 1965, completed his further education at Milan University, where he was awarded a Bachelor’s degree in political science. After starting out in consumer retail he joined Eberhard’s Italian headquarters in 1993, initially as Head of External Relations. In 1996 Mario Peserico was appointed Sales Director, and by 2006 he had moved to Managing Director, also taking over as Marketing Director for the Swiss watch brand Eberhard & Co. Since 2010 he has been the brand’s Managing Director as well as CEO of Eberhard Italia Spa (import and distribution).