Frédérique Constant continues its sponsorship of Variety's Power of Women events, supporting its ninth installment of the famed luncheon at the Beverly Wilshire Four Seasons last Friday on October 9th. Sponsorship of this event is indicative to the Swiss watch brand's ongoing brand pursuit of giving back – especially to charitable initiatives directly impacting women.

The event gathered an intimate group of Hollywood's most philanthropic women who have been selected as Variety's "Lifetime Impact Honorees." Through their humanitarian efforts, these women have made a significant difference in their chosen causes.

The women honored this year are the perfect embodiment of the Power of Women initiative. They include Academy Award® and Golden Globe® nominated actress Salma Hayek Pinault (Chime for Change), Tony Award® and Academy Award® nominated actress Anna Kendrick (The Trevor Project), Academy Award® and Golden Globe® winning actress Gwyneth Paltrow (L.A. Kitchen), Academy Award® and Golden Globe® nominated actress and media mogul Oprah Winfrey (Oprah Winfrey Leadership Academy Foundation), and YouTube CEO Susan Wojcicki (Room to Read).

Susan Wojcicki, Oprah Winfrey, Gwyneth Paltrow, Salma Hayek Pinault & Anna Kendrick. © Frédérique Constant

The exclusive luncheon hosted five hundred invite-only guests comprised of Hollywood insiders, who came to celebrate, support and pay tribute to the philanthropic efforts of these incredible and inspirational women.

Frédérique Constant is Variety’s 2015 Power of Women Charity Sponsor. Frederique Constant has donated Ladies Automatic Heart Beat watches to each of the honoree’s charities to be auctioned off. Since 2004, Frederique Constant has been engaged in supporting charity, with $50 from each watch sold from its Ladies Automatic Collection donated to various charities. These charities include those related to the heart, children and women. Frédérique Constant’s slogan is “Live your passion”, and the brand does. Passion definitely shows through its craftsmanship, as well as its engagement toward charity causes.

Ladies Automatic Heart Beat watches. © Frédérique Constant

Aletta Stas, COO and co-founder of Frédérique Constant said: “Thanks to the dedicated work from our partner charities and to our brand’s engagement, we hope that all together we are able to improve the life of many people. By purchasing one of the latest models of our Ladies Automatic collection, you will not only feel the joy to have a beautiful timepiece on your wrist; you will also contribute and help people who need it the most, which will give an inestimable value to your watch.”

The Ladies Automatic Heart Beat Collection boasts the iconic Frédérique Constant signature open aperture. Set at the 12 o’clock position on the silver dial, the open circular aperture invites the wearer to take an inner look at the mechanical nature of this watch.

Models have a silver mother of pearl dial, with guilloche decoration, 8 applied diamonds and Arabic indexes. The open-case back provides the possibility to see that the ladies automatic timepiece beats to the rhythm of the FC-310 automatic winding movement, featuring 26 jewels and offering a 38-hour power reserve. The Heart Beat, hours, minutes and seconds functions are all adjustable through the crown.

YouTube CEO Susan Wojcicki & Peter Stas, CEO Frédérique Constant. © Frédérique Constant