TAG Heuer won the Aiguille d’Or, the highest accolade at what is considered to be the Oscars of the watchmaking industry, in 2012. The prize was awarded to its innovative Mikrogirder timepiece, which introduced a new linear oscillator in the form of a girder rather than the conventional spiral-coiled hairspring found in most mechanical watches.

At the time, the award was TAG Heuer’s eighth prize in the Grand Prix’s 11-year history, but it was the first time that the brand scooped the prize for the best watch overall across all the categories of the competition.

Stéphane Linder, who took over from Jean-Christophe Babin as the CEO of TAG Heuer just over one year ago when the latter moved on to Bulgari, explains the impact that this award has had on the brand and gives us a hint of his plans for this year’s Grand Prix de l’Horlogerie de Genève.