The "Blues" are the reigning English Premier League champions, and one of the most successful clubs in England. They are also part of the very small circle of clubs, along with Ajax Amsterdam, Bayern Munich and Juventus - all 3 Hublot partners - to have won all 3 European cups.

The partnership was announced following the first league game of the new season at Stamford Bridge on Saturday, and will see Hublot develop a visible presence in the stadium on the LED score display screens, as well as through the numerous clocks installed in key areas around the site.

Ricardo Guadalupe, Hublot CEO, commented: "It is an honour for us to welcome the iconic Chelsea FC to the Hublot family. What could be more natural for us than to team up with one of the best clubs in England, which furthermore is managed by a Hublot Ambassador and friend, José Mourinho? We wish the club all the best for the 2015 – 2016 season."

Founded in 1905, Chelsea is London’s most central football club, based at the iconic 42,000-capacity Stamford Bridge stadium. © Hublot