Click on the photo at the top of this article to see a slideshow of the Hublot Loves Football campaign.
Pelé, FIFA Président Sepp Blatter, coach José Mourinho, Luiz Felipe Scolari (coach of the National Brazilian team), Roy Hodgson (coach of the National English Team), international referee Howard Webb, Colombian Falcao, Swiss Xherdan Shaqiri, Swiss Michel Pont, Italian Marcello Lippi, Juventus de Turin, Paris Saint-Germain, Bayern Munich, Guangzhou Evergrande…. all the giants of football. All the big names, living legends of football who have chosen Hublot, not only to be ambassadors and friends of the brand throughout the world, but also to work together on a variety of projects, some in aid of charity and others such as the one being presented today.
This year, to mark the forthcoming FIFA World Cup, for which Hublot is the Official Timekeeper and Official Watch, the Swiss watch brand invites us to discover them in a new, unique and different way.
The result is a series of striking portraits which reveals them as they've never been seen
before. Each photo portrays the unique personality of the person or group.
Each photo bears Hublot's symbol for the FIFA World Cup: a football painted and decorated by the artist Romero Britto, a Brazilian painter and sculptor whose work combines elements of Pop Art, Cubism and graffiti. This ball links all those involved in the project with the official watches of the FIFA World Cup, which are presented in cases in the shape of the football decorated by Britto.
The photos were taken by Fred Merz, a Swiss freelance photographer who lives in Geneva. Renowned and much in demand for his portraiture talents, Fred Merz casts an aesthetically
astute eye over the world - a world he illuminates in such a way as to produce almost cinematic compositions featuring exquisitely constructed images.cinématographiques dont la construction de l’image reste particulièrement soignée.