On Tuesday 19th May, a charity football match kicked off at 7 pm at the Stade Louis II in Monaco.
Under the High Patronage of HSH Prince Albert II, two prestigious teams, "AS Star Team MC" and "Formula One Drivers", competed in aid of the Novak Djokovic Foundation and an African project led by the "Star Team for Children".
Among others, AS Star Team MC includes HSH Prince Albert II, Pierre Casiraghi, Louis Ducruet, Tetsuya Harada, Novak Djokovic and David Ginola, who faced a team of F1 drivers featuring Felipe Massa, Kevin Magnussen, Giancarlo Fisichella and others, with Michel Pont as coach.
As in the World Cup, the referee's boards on the touchline featured the Hublot name, with the advertising panels around the pitch displaying the watch brand's signature black and white livery. Hublot appeared on all of the players' shirts.
During the Grand Prix weekend, the Hublot brand will have an unmissable presence across the principality. Hublot's stylised H will once again be emblazoned across the Monacair landing pad at Monaco heliport, the point of arrival for the VIPs and Grand Prix drivers, including Scuderia Ferrari's Sébastien Vettel. The new "Official Timekeeper" campaign for Scuderia Ferrari will also feature more than 90 banners throughout Monaco city centre.