Hublot unveiled its latest Brand Ambassador – internationally renowned supermodel Bar Refaeli. President of the LVMH Watch Division and Hublot Chairman, Jean-Claude Biver, and Hublot CEO, Ricardo Guadalupe unveiled Bar as the new face of the Hublot women’s campaign, shot by photographer Chen Man, in a multifaceted production showcasing the brand 's Art of Fusion concept, which honored the brand’s Swiss heritage and craft along withits modernity.

Bar Refaeli shared : “I'm extremely excited to be the first female face for the Hublot brand. I've been a huge fan for many years and am so proud to be a par t of the family now."

Hublot Bar Refaeli

SUPERMODEL BAR REFAELI. © Hublot

Jean-Claude Biver shared : “It is a thrill for our brand to be partnering wi th international supermodel Bar Refaeli. It is through this partnership that Hublo t will take our ladies’ 2015 campaign to the next level with a star who is renowned in all of our markets across the world.”

Ricardo Guadalupe shared : “In 2015, Hublot will dedicate ourselves to our ladies’ collection, and our female customers will see a series of new timepiece s that will embody the notion of the Art of Fusion, where innovation meets luxury and fashion. Bar is the perfect partner with whom we can convey this message on an international level.”

At the event, Bar strutted the catwalk in a couture gown, made exclusively from fabric by Hublot partner Bischoff , the leading Maison Suisse lace house, in a nod to the launch of Hublot’s newest women’s timepiece collection – the Big Bang Broderie —done in collaboration with the storied firm. Hublot and Bischoff have come together to develop an exclusive lace pattern that creates a fusion with the Big Bang’s iconic design.