In 2010, after losing one of his best friends to melanoma at the age of 26, Jimmy Niggles created Beard Season. Jimmy and his friends all grew beards as conversation starters, so that every time someone asked about their facial follicles, they could share their friend’s story. The campaign went viral and is now an Instagram sensation, with a simple message: Commit to getting a skin check, grow a beard and become a Beard Season Ambassador.

Hublot - Jimmy Niggles

Jimmy Niggles. © Hublot

On the Beard Season and Hublot partnership, Jimmy Niggles commented, “Everybody knows growing a beard takes time and dedication. But a beard can actually give time, by carrying a message which can lead to the early detection of one of the world's deadliest cancers. To have Hublot recognise this power and help share it with the world is a truly inspiring relationship, which Mr Elbank and I thoroughly look forward to building."

Ricardo Guadalupe, Hublot CEO, said of the collaboration, “Hublot are honoured to support Beard’s private view and officially announce our partnership with Beard Season. Much like those who adorn their wrists with a Hublot, Mr Elbank’s magnificent images celebrate people who defy convention and face the world with blazing attitude. We look forward to continuing to work with Beard Season and helping Jimmy and all Beard Season Ambassadors save lives, beard by beard.”

Beard is a celebration of the enduring international beard trend and of individuals who wear their facial hair with uncompromising style. International photographer Mr Elbank began documenting beards as a personal project, drawn to the beauty in an unconventional face. After meeting Jimmy Niggles, his work gained a new purpose. Mr Elbank began a sequence of portraits tagged #Project60, a mission to find and photograph the world’s most sensational beards, bringing global awareness to the Beard Season movement.

Hublot - Beard

Mr Elbank's work. © Hublot