Ricardo Guadalupe, CEO of Hublot, chose to announce the partnership at the WPT® Five Diamond World Poker Classic, WPT Alpha8™ Las Vegas, organised and televised from 15th to 20th December at the Bellagio, the legendary Las Vegas hotel and capital of international poker. The event was attended by the greatest professional and amateur players on the poker circuit.

Ricardo Guadalupe, CEO of Hublot, remarked "Hublot has once again proven itself to be first, unique and different, as the first luxury brand to become Official Timekeeper and Official Watch of the international professional poker circuit. We chose the World Poker Tour because its global presence, televised tournaments and quality of its players make it a benchmark in the game. I strongly believe that this field has great commercial and marketing potential. The tremendous success of our bou tiques in Las Vegas and Macau are evidence of the possibilities. I am delighted with this great collaboration that awaits us."

Adam Pliska, President of the World Poker Tour continues: "Hublot is a Swiss luxury brand renowned across the globe for its sports watches with an instantly recognisable design. This partnership will bring even more value to each and every televised event of the World Poker Tour. In April, Champion of season XII of the World Poker Tour, Keven Stammen beat Byron Kaverman in Borg ata, and received the magnificent prize of a Hublot King Power Unico. We are delighted to be able to give almost 1 million dollars' worth of luxury watches to the champions of our televised events and the Hublot WPT Player of the Year in the upcoming seasons.”

To mark the announcement of Hublot's entry into the world of poker, the brand has developed a limited-edition Big Bang Unico World Poker Tour with a design that suitably encapsulates the poker world. The new detail – which gives this watch its resolutely "poker" character – is a bezel made of 18K King Gold or steel that features an interplay of two different treatments, polish ing and micro - blasting, which in particular showcase a heart, spade, club and diamond, the distinctive and universal symbols of card players.

Hublot - Big Bang Unico World Poker Tour

Hublot Big Bang Unico World Poker Tour in steel and alligator stitched onto rubber silver treated strap. © Hublot

This 45.5 mm diameter Big Bang Unico World Poker Tour is available in two versions: a limited edition of only 100 numbered pieces in 18K King Gold (Hublot 18K gold with an extra 5% platinum which gives it an even more intense red colour), and a more impact resistant steel edition, of 200 numbered pieces. Each watch is equipped with the Easy One Click system which allows the wearer to switch easily between the three straps that come with the watch. All are made of alligator stitched onto rubber, and come in black, red or all gold or silver treated.

Hublot - Big Bang Unico World Poker Tour

Hublot Big Bang Unico World Poker Tour in 18K King Gold. © Hublot