In New York and Moscow, A. Lange & Söhne succeeded in finding top-tier properties at prestigious locations: on Madison Avenue, one of Manhattan’s liveliest shopping miles, and on Stoleshnikov pereulok, one of Moscow’s most exclusive shopping streets.
The New York venue is the manufactory’s second boutique in the USA, following Palm Beach.
With its constantly growing community of enthusiasts, Russia has ranked among the strategically important markets since Lange established a presence there in 2000. The official inauguration is scheduled to take place on 23 September 2014 in the nearby Stanislavsky Theatre.
By the end of the year, the timepieces from Saxony will be available at 13 Lange Boutiques as well as hand-picked points of sale in 62 countries around the world.
All the boutiques have in common the interior design concept that reflects the brand’s signature colours and materials, featuring boiserie panelling and sandstone elements. They offer representative collections as well as highly competent and attentive advisors.