Last Friday saw the launch of the 2014/2015 Alpine skiing season, which for Longines will be characterised by youth. The brand offers its support to the best up-and-coming Alpine skiers through the Longines Future Ski Champions race, which will take place
in Val d'Isère in December.  This year the focus will be on the female skiers for this unique competition. Each will be hoping to be crowned champion for 2014 and to take home a Longines watch as well as a trophy.

With the same purpose in mind, Longines will also be organising, for the third year running, the Longines Rising Ski Stars prize, awarded to the best female skier under the age of 21 and the best male skier under the age of 23 who compete for the FIS Alpine Skiing World Cup. At the end of the 2014/2015 season, the two winners will each receive a Longines watch, a trophy and a cheque for CHF 20,000.

The launch of the new Alpine skiing season was also an opportunity for Longines to unveil the name of its new Ambassador of Elegance, American alpine skier Mikaela Shiffrin, two-time winner of the « Longines Rising Ski Stars » prize. The talented athlete was also World Champion in 2013 and won two crystal globes in slalom.


 Mikaela Shiffrin

American alpine skier Mikaela Shiffrin, new Ambassador of Elegance. © Longines


Finally, the Swiss watch brand announced the renewal of its long-term partnership with the FIS, for which it has been the Partner and Official Timekeeper since 2006.

The Official Watch of the season will be a one hundredth of a second chronograph, the Conquest 1/100th Alpine Skiing.