As the official timekeeper for the FIS Alpine Ski World Cup, Longines awarded today in Lenzerheide the Longines Rising Ski Stars prize. Created in 2012, this prize is awarded to the best young athlete, lady (under 21) and man (under 23), taking part in the FIS Alpine Ski World Cup this season. This year the winners are Mikaela Shiffrin and Alexis Pinturault, who both had a wonderful season. The two prodigies had already received this award last year, proving once again that they are the most promising young athletes of the World Cup.
The American skier, who also won the slalom globe, and the French skier have received a trophy, a check for 20'000 CHF and a Longines Conquest Classic watch. This collection fully represents the precision, the technique and the elegance of alpine skiing.
The prize Longines Rising Ski Stars forms part of several activities undertaken by Longines to support youth through sport and to encourage the discovery of young talent. With its slogan “Elegance is an attitude”, Longines particularly supports young people in several sports, organising projects for promising young hopefuls at its partnership events. For several years, the Longines Future Tennis Aces tournament has been held during the French Open Championship. In flat racing, the Prix Longines Future Racing Stars, open to young jockeys, is run in conjunction with the Prix de Diane Longines at Chantilly. And in 2013 Longines extended this concept to Alpine skiing with the Longines Future Ski Champions. Moreover, the brand also supports rising athletes with the Longines Rising Star Award in equestrian sports, the Longines Rising Tennis Stars and of course the Longines Rising Ski Stars.