Montblanc celebrated the launch of the new Montblanc Bohème collection with stars like Chris Hemsworth, Chiara Ferragni, Hee-ae Kim and Ana Beatriz Barros in Shanghai. The Children's Art Theatre was transformed into a Montblanc world to present the Bohème collection.

In presenting the new collection, the brand gives a new expression to its passion for fine watchmaking. Designed for women, the Bohème line combines distinctive style, elegant design and respect for the watchmaking tradition.