Montblanc secured the PR-coup of the New Year with the surprise reveal of its e-Strap. The first of the established fine watchmakers to stake its claim in the wearable technology market did so not with a smart watch but with a smart strap, in a trendy NATO version of its unique extreme leather and a style that is interchangeable with any watch that has a 20-22mm lug width. So the new question on everyone’s lips is not whether the smart watch threatens the Swiss watch industry, but whether the smart strap threatens the smart watch!tée !
“Montblanc turns the tables: the smart NATO strap now threatens the smart watch”
In the calm before the SIHH storm WorldTempus started the year by looking at slowing down and opening the debate on “officialising” the tradition of Swiss watchmaking with the UNESCO. We also turned our attention towards the increasingly important market for vintage watches, one which is fraught with problems for the unsuspecting beginner. So we started with the basic pitfalls to avoid.
Over the coming week we will be presenting yet more avant-premières of the timepieces that will be presented at the SIHH, such as the new Portuguese models from IWC, as our focus quickly centres on this important week in the watchmaking calendar.
We are delighted to announce two new partner brands on WorldTempus at the start of 2015. The dancing couple of Ernest Borel has been featured since just before Christmas, whereas the timepieces of fashion brand Gucci, from which we can expect some major new releases this year, have been featured on our site since last week.
We also welcome Annabelle Levy to the WorldTempus team as our new Community Manager. She will be working on our presence across the numerous social media networks, interacting with our readers and partner brands… and enjoying a baptism of fire as she jostles with the world’s media to learn the art of the wrist shot at the SIHH next week.
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