After starting the week with an analysis of planned developments at Emile Chouriet, a brand worth keeping an eye on over the next few years, I ended it with a review of the watch brands involved in last weekend’s Le Mans 24-hour endurance race. Like the football World Cup that started last week, there is always a clear winner in the competition, but it’s not as easy to determine who is winning in the watch marketing stakes.

Staying with motorsport, our in-house biker and self-confessed motorbike addict Michèle Brunner presented an overview of watch brands’ involvement in motorbike racing to coincide with the Catalan MotoGP and the theme of motorbikes also crept into David Chokron’s interview with Bruno Belamich, co-founder and artistic of Bell&Ross. Aside from discussing the marketing coup of attracting the sizeable community of Harley-Davidson fans with its unique B-Rocket project and talking about the eagerly anticipated X1, David also traces the origins of the brand and the attention to detail in its visual identity – right down to the typefaces that Bell&Ross uses.

As the deadline for submissions for this year’s Geneva Watchmaking Grand Prix looms ever nearer, Michele Sofisti, CEO of Girard-Perregaux, whose Constant Escapement won the Aiguille d’Or last year, shared his views on the award’s impact to continue our column on the Geneva Watchmaking Grand Prix.

Roberta Naas looked at the brands that are catering to an increasing demand for mechanical complications for ladies with a selection of feminine moon phase watches. Our trend expert Marie de Pimodan-Bugnon is hot on her heels this coming week with a selection of more playful timepieces for the fairer sex. Not wishing to be outdone, David Chokron will also be presenting a trend that he spotted in Basel this year. And we will be bringing you the first news of a major new feature that we have planned for the summer months.

Last but certainly not least, I am delighted to announce that Chronoswiss is the latest brand to place its trust in WorldTempus. The brand has big plans, which we look forward to sharing with you and we welcome them to the site.

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WorldTempus Newsletter The most popular of the week

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