On 1 December 2014, Tristan Boyer de Bouillane was appointed General Manager of Perrelet, a brand that specialises in automatic watches, and a member of the Swiss Festina Group since 2004. This Franco-Swiss, now in his fifties, trained at the Institut Supérieur de Gestion in Paris and began his professional career with a Hong Kong transport company. Tristan Boyer de Bouillane discovered the watchmaking world with Charriol, where he spent eight years: four as head of its Middle-Eastern subsidiary, and four more as Sales Export Manager.
In 2000 he was made sales manager at Daniel Roth & Gerald Genta, and was given a seat on the management board. Between 2010 and 2014 he held a number of positions and responsibilities in sales and marketing, including Asia Pacific Sales Director in Singapore and in Switzerland, for Breitling. He left to join Perrelet in 2014.