This new advertising campaign is an invitation to experience a universe of exceptional pieces in the most inspiring locations around the world. Created by BETC Luxe, the campaign demonstrates the savoir-faire of Piaget the jeweller-watchmaker in its pursuit of perfection: the mastery of precious materials, the sophistication and innovation of record-breaking watchmaking, and fearless creativity paired with traditional elegance.

“Perfection in Life” is more than a creative articulation of Piaget’s commitment to excellence through technical and aesthetic virtuosity.

“Piaget’s new campaign is the result of an in-depth identity study, revisiting the brand’s roots and rich personality to develop a fresh and innovative way to communicate the elevated lifestyle Piaget is synonymous with,” explains Philippe Leopold-Metzger, CEO Piaget.

The sky once again takes a central role, offering a bold backdrop to contrast with the intensity of each piece. The night sky conveys mystery, intimacy and the magic of the world of Piaget.

Shot by renowned photographer Maud Rémy-Lonvis, an artist celebrated for her simple, precise and elegant still life technique.

Piaget is inviting consumers to post pictures of their own city on Instagram, inspired by the style of the campaign visuals featuring the skylines of some of the most iconic cities in the world. By using the hashtags #Piaget and #PerfectionInLife, the submitted photos will be entered into a contest. A special Piaget jury will select 5 winning photos from the 50 that receive the most likes, to be displayed in Piaget boutiques worldwide.

 

Click on the large image at the top of the page to discover the "Perfection In Life" advertising campaign.