Inspired by the Maison’s historical passion for perfection, Piaget unveils “Perfection in Life”, a new global advertising campaign and a seductive invitation to experience a universe of exceptional pieces in the most inspiring locations around the world.

“Perfection in Life” is more than a creative articulation of Piaget’s commitment to excellence through technical and aesthetic virtuosity, it is the promise of a lifestyle that exceeds the expectations of the most discerning perfection-seekers.

Piaget creations align seamlessly with the perfect setting of the most exclusive places in the world, magical locations that embody the ideals of a perfect life. In an ethereal glow, set against the eternal perfection of a nocturnal sky, Piaget watches and jewellery light up each iconic skyline, every handcrafted detail and every precious stone masterfully brought to life.