Raymond Weil has launched its first Instagram Challenge. Entrants have until October 31st to post their best music-inspired pictures and videos on Instagram with #RWInstaMusic.

To participate, post a music-inspired picture or video (a concert scene, a music lesson, a music shop, a person singing on the subway, etc.) and tag your picture or video with #RWInstaMusic & @raymondweil.

The winner will get to choose between one of the three Music Special Edition timepieces. Additionally, each week a winner will be selected to receive an iTunes gift card.