The story of Raymond Weil is that of three generations of one family, all of whom understood how to make the brand’s independence its greatest strength.
Creativity, watchmaking know-how, accessibility and above all, independence: through the years, the Raymond Weil dynasty has been boldly reinventing itself, while still preserving the DNA of its original success.
Raymond Weil, at its heart, is a family business. Elie Bernheim, the 3rd generation (grandson of Raymond Weil), is the CEO of the brand, taking his turn as the guardian of an exceptional heritage.For almost 40 years, Raymond Weil, founded in 1976, has been able to evolve with the times. The development of its product range with the introduction of new, more sophisticated, mechanical models, the reinforcement of its opening price point collections and the broadening of its communication strategy, as well as the creation of the RW Club are just some of the reasons for the Brand’s success.
Music and art are at the center of the Raymond Weil universe, and the Maestro collection is its most successful. Recently, Raymond Weil introduced a host of new automatic Maestro models, all reasonably priced, ranging from US$1,095 - US$1,550.
“With the current global economic climate, we have challenged ourselves to produce price-competitive collections for our consumers,” says Elie Bernheim, CEO, Raymond Weil. “This quest requires us to not only to maintain our current offering of classic yet modern Swiss automatic timepieces, but also introduce upgrades to their current design. The result is an evolution of our maestro automatic collection. Stylistically, these nine new maestro timepieces embody elegance and modernity, with an approachable price.”
In addition, this year Raymond Weil introduced a special limited edition Maestro, in association with the estate of the late Frank Sinatra, to celebrate his 100th birthday (on 12/12/2015). This style icon did things his way, similar to how Raymond Weil has gone about its business. This specially designed Maestro comes in a limited edition of 1212 pieces with blue indices, hands and date window on the silver guilloché dial to match “Ol’ Blue Eyes. Powered by an automatic movement, this elegant timepiece features a special engraving of Sinatra’s name.