They are waiting for you…halfway between Earth and the Moon… Are you brave enough to open all the doors? Thus begins the tale of how Roger Dubuis will introduce its new fantasy World, symbolising the “Astral Skeleton” theme the brand has chosen to celebrate at the upcoming 2015 Salon International de la Haute Horlogerie.
Picking up on the “Astral Skeleton” theme, a concept which blends architectural & technical mechanics, the new digital campaign composed of seven short films is designed to take spectators on a spiritual journey before they discover the new spectacular fantasy World created by Roger Dubuis for the SIHH 2015.
Focusing on the idea that we are all seeking our lucky star, a new episode will be unveiled every day of the week of January 12th through 18th, leading up to a final ‘revelation’ film to be released on the opening day of the Roger Dubuis World at the Salon itself on January 19th. Here, a surprise awaits visitors, who will for the first time be offered Oculus glasses enabling them to enjoy a sensorial 3D experience at the heart of the Astral Skeleton: “The Astral Skeleton Experience”.
The plot takes the form of an interactive discovery in a supernatural house, inside which each meeting begins with the opening of a new door. Spectators are plunged into the heart of seven meetings with different mediums by the central character, who progresses with point of view shots giving spectators the impression that it is actually they who are living the scenes.
Throughout the films, spectators come closer to their star and certain truths. Clues provide the trail to achieving the ultimate quest. While a door may open onto an illusionary path towards this star, the eighth and final door is the only one that allows it to be attained without going mad.