Last year was a real success and Roger Dubuis is confident that this year will prove even more appealing to visitors, with the presentation of an innovative Hommage concept entirely adapted to the configuration of the new Roger Dubuis booth, along with a sparkling array of glamorous Velvet – Haute Joaillerie creations.
CEO Jean-Marc Pontroué enthused: “We have many natural affinities with Asia and our clients in the region are extremely discerning and demanding when it comes to the world of Haute Horlogerie. They will not be disappointed this year with a range of creations for both men and women highlighting our outstanding mechanical expertise as well as the inimitably unconventional Roger Dubuis approach to design.”
The year’s key launch is the Hommage collection. The 2014 range includes a number of automatic and chronograph models, along with a dedicated Hommage Flying Tourbillon Tribute to Mr Roger Dubuis - the founder and ‘soulmaker’ of the Manufacture - and the Hommage Double Flying Tourbillon with Hand-made guilloché. Visitors will also be treated to a world preview of an exceptional creation that will enrich the Hommage collection and is sure to delight Asian watchmaking enthusiasts.
Created to mark the renaissance of the Hommage collection, the Roger Dubuis booth at Watches & Wonders will feature an iconic cuckoo clock, a classic Swiss chalet, and a series of watchmaker-automata. It will provide a chance to quite literally enter the incredible world of Hommage: that of Incredible Mechanics.
As a natural follow-on from the “Goodbyecuckoo #Helloextraordinary” digital teasing campaign, Roger Dubuis will be launching a set of eight new films to be unveiled daily and marking the countdown to Watches & Wonders 2014.