The boutique is located at 510 Madison Avenue, in New York City.  With boutiques and shop-in-shops already positioned in Tokyo, Paris, Amsterdam, Hong Kong and Madrid, New York City adds a new, superior level of exposure to its ever-growing global presence.

The New York Seiko boutique will primarily be dedicated to Seiko's most prestigious collections, including Astron and Grand Seiko. In addition, it will unveil internationally coveted collections never before sold in the US, including Galante and Credor.