TAG Heuer has decided to team up with our ambassador Cara Delevingne to support the scientists of the Wildlife Conservation Research Unit who are working on the future of wild lions in Africa.

Tremendously saddened by the death of Cecil the lion, Cara decided to auction on eBay her personal TAG Heuer Signature Edition watch. All of the proceeds from the auction will be donated to WildCRU.org, the research unit that has studied Cecil since 2008.

In addition to that, TAG Heuer has decided to support the cause even further by matching the amount that will be raised from Cara's auction to WildCRU.org.

The auction finishes on 10 August, and the bidding is already at £7,100. Here is the link : http://tag.hr/caraforcecil.