Aged 22, Jessica Korda is a phenomenon on the global professional golf circuit. Thanks to her three wins on the global LPGA Tour, she is one of the most promising stars in the women's game.

While playing golf very seriously, she doesn't take herself too seriously. Here is a new golf champion with an edge: she is young, funny, fresh, extroverted, natural and pretty, has a great sense of humour and, more importantly, she can laugh at herself. She is at ease in all situations, including on social networks where she spontaneously communicates with her thousands of fans (she even takes selfies on the golf course to capture the action).

For Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group Watch Division, the young American professional golfer "has talent in its purest form, a free spirit and a game-changing approach, which is just what TAG Heuer is looking for. Her passion for communication will bring new energy to the brand, enabling TAG Heuer to connect even more with young people."

Jessica Korda

Elite sporting success runs in the family: Jessica's father, Petr Korda, a former tennis champion, won the Australian Open in 1998. © TAG Heuer