The TAG Heuer pop-up store – opened with its long-term partner and friend Kronometry1999 on Rue Allard in the heart of the village - invites visitors to discover the world of the "Swiss Avant-Garde since 1860" brand in a space entirely redesigned for its relaunch at the start of the 2015 season.

This temporary boutique will host the exclusive launch of the new watch presentation concept soon to be rolled out in all TAG Heuer boutiques worldwide. Developed in-house, it illustrates perfectly the brand's realignment, beautifully underscoring its four areas of expression: sport, lifestyle, art and Expertise&Heritage. Its taut, stylish lines also reflect the concepts of performance, innovation and avant-garde spirit espoused by the brand, as well as its mindset #DontCrackUnderPressure.

TAG Heuer - Saint-Tropez

© TAG Heuer