On race tracks as well as on wrists, TAG Heuer is powering ahead in a process of profound renewal. Endowed with a new case, a new construction, a new design and a new caliber, the Carrera Heuer 01 (picture above) embodies the future of TAG Heuer chronographs. The Carrera was chosen because no other model better symbolizes motorsports : indeed its very name means ‘race’. The extremely modular new-generation case in light and sturdy titanium is composed of 12 different elements and opens up a broad range of possibilities by combining various materials, colors, treatments and finishes. It is fitted with a perforated leather strap setting the final touch to its sporty and sophisticated look. Heuer 01 is the name given to the new TAG Heuer caliber. An evolved version of the resolutely horological Caliber 1887, it is the backbone of this new collection.

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Mouvement Heuer 01. © TAG Heuer

The new skeleton design reveals the chronograph controls and the openworked date disk on the dial side, while the red column wheel and the skeleton-worked chronograph bridge and black oscillating weight visible through the caseback proclaim the technical nature of the Carrera Heuer 01. It is also a symbol of TAG Heuer’s ongoing investments. These strengths and resources are necessary to maintain the brand philosophy centered around on the slogan “Swiss avant-garde since 1860”, which naturally involves pursuing the Manufacture-based strategy under way for many years now.

Carrera Heuer 01
CASE : 12-part steel, steel crown with overmoulded rubber, upper and lower anti-reflective sapphire crystals, water resistant to 100 metres
DIAMETER : 45 mm
MOVEMENT: Heuer 01 manufacture movement, skeleton automatic chronograph with date, 50-hour power reserve
DIAL : Black skeleton with 3 counters, rhodiumplated indices with red dot detail and white and red Super Luminova™; rhodium-plated hands, polished or satin-finished
STRAP : Perforated rubber strap with deployant buckle and safety pushbuttons.

"The “avant-garde” philosophy upheld by TAG Heuer involves the Manufacture-based approach adopted by the brand for some years already."

Stealth-styled
This principle is also expressed through outstanding haute horlogerie creations, a field on which TAG Heuer had made its iconoclastic mark with the Monaco V4. This model symbolizing TAG Heuer innovation continues to evolve. Its sleek, matt-finish total-black almost stealth Phantom version is made of carbon fiber, applied to its case, as well as the seven bridges of its movement featuring the unique existing belt-driven transmission system. The technology used to make them is a carbon matrix composite in which the carbon fibers are cleverly oriented to ensure enhanced resistance and a unique black vertical-brushed matt finish. The entire dial features subtle shades of dark grey or black, with the movement jewels providing the only discreet touches of red.

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Monaco V4 Phantom. © TAG Heuer

Monaco V4 Phantom
CASE : CMC (Carbon Matrix Composite). Crown in micro-blasted steel with
Titanium Carbide Coating DIMENSIONS : 41 x 41 mm
MOVEMENT : manufacture movement with hours, minutes, small second,
automatic winding with linear tungsten mass, transmission with
viscoplastic polyamide belt drives., 268 components. 42-hour power
reserve DIAL : bridges made from CMC (Carbon Matrix Composite), microblasted
main plate with Titanium Carbide Coating STRAP : Matt black
alligator with deployant buckle with Titanium Carbide Coating


Fast
This shade of red is the color of speed. It has always been the emblem of the headline ambassadors in the brand history. In 2015, Ayrton Senna thus once again takes his place on the TAG Heuer roster. In an exceptional event held on May 7th 2015, Fernando Alonso and McLaren-Honda F1 Team came to share in a unique moment. The hologram image of Ayrton Senna appeared on stage before the entire Formula 1 family that had gathered for the occasion on the eve of the Spanish Grand Prix in Barcelona. Wearing his driving suit and with his helmet under his arm, he stood facing Spanish driver Fernando Alonso, champion of the McLaren-Honda racing stable. The return of Ayrton Senna to TAG Heuer is marked by a new advertising campaign dedicated to the champion and four special series. They all feature the red lacquered stylized “S”, its symbol, appearing on the dial, the caseback and the dial, thereby giving them a distinctly Racing character. It also spells the return of the “Legend” bracelet with its S-shaped links that Ayrton had adopted. Now redesigned and more rounded than ever, it recaptures the kind of optimal comfort inherent in its original version.

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Ayrton Senna and the Carrera Calibre 16 Chronograph Senna model. © TAG Heuer

 

Carrera Calibre 16 Chronograph Senna SPECIAL EDITION
CASE : steel, bezel with tachymeter scale and Ayrton Senna’s red S logo, sapphire crystal, steel engraved back, water resistant to 100 metres
DIAMETER : 44 mm
MOVEMENT : Calibre 16 automatic chronograph with date
DIAL : Sunburst grey, three counters, Ayrton Senna’s red S logo
STRAP : “Legend” steel with deployant buckle.


TAG HEUER SURGES AT THE SPEED OF COMMUNICATION, AND THUS OF LIGHT

Given that TAG Heuer has long since bound its destiny to that of performance in general and technological feats in particular, the brand has announced a partnership with two Silicon Valley giants in order to prepare the launch of a connected watch. This joint effort combines the respective expertise of TAG Heuer in the field of luxury watchmaking, Google Android Wear in software, and Intel in hardware. Together, the three companies are going to create a watch fully connected to its user’s daily life and that will feature of a blend of the innovation, creativity and design from the Silicon Valley in California and the “Watch Valley” in La Chaux-de-Fonds, Switzerland. Far from confining itself to a single register, TAG Heuer watches adapt to their times like a Formula 1 car does to a track, while remaining loyal to the two underlying principles of performance and quality.

30 years in the red zone of the rev counter
On the occasion of the 30th anniversary of the partnership with the McLaren Formula 1 team, TAG Heuer returns to the origins of a pioneering alliance. “Rocket Red” is the color inspired by the 1985 McLaren and featured on the new Formula 1 McLaren Limited Edition. It is featured on the engraved aluminum bezel, as well as in distinctive touches on the inner bezel ring and the sturdy NATO strap that gives a sporting look to the model. Its three snailed counters contrast with the opaline black dial and give a distinct impression of speed. The back of the case pays tribute to the TAG Heuer – McLaren partnership with an engraving of the 1985 MP4 racing car and also bears the engraved limited-edition number.

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Formula McLaren Limited Edition. © TAG Heuer

Formula 1 McLaren LIMITED EDITION
CASE : brushed steel, screw-down crown, red aluminium bezel, sapphire crystal,
engraved back, water resistant to 200 metres
DIAMETER : 42 mm
MOVEMENT : Ronda
5040D quartz chronograph with date window
DIAL : Opaline black with three snailed
counters, red accents on the flange minute track
STRAP : red and black NATO
Aquaracer, strength and elegance


On tracks, in the city as well as on the high seas, TAG Heuer devotes its expertise to the most demanding sports. With their new more angular design that is more chic than ever, these diver’s watches water-resistant to 300 meters highlight satin-brushed finishes and horizontally grooved dials. Radiating a blend of sturdiness, suppleness and elegance, Aquaracer timepieces are as versatile as they are sleek and sharp.

TAG Heuer

Aquaracer 300M © TAG Heuer

Aquaracer 300M
CASE : brushed and polished steel, screw-down crown, unidirectional steel bezel, sapphire crystal, solid steel engraved back, water resistant to 300 metres
DIAMETER : 43 mm
MOVEMENT : Calibre 16 automatic chronograph with date
DIAL : Sunburst blue with horizontal striping, three counters, polished solid indices
STRAP : brushed and polished steel with deployant buckle with safety pushers and diving extension