Saddened by the death of Cecil the lion, Brand ambassador Cara Delevingne decided to auction on eBay her personal TAG Heuer Signature Edition watch, raising £9,300 (CHF 14,250 / EUR 13,150 / USD 14,430) for, the research unit with the scientists of the Wildlife Conservation Research Unit who are working on the future of wild lions in Africa and who has studied Cecil since 2008.

TAG Heuer matched the winning bid to raise a combined $28,900 (CHF28,500 / EUR26,300) for the charity.
The donation will contribute to’s in-depth study of lion movements through satellite trackers, support of field equipment and staff, and training future conservationists.

Previously worn by Delevingne on many occasions, including the Monaco F1 Grand Prix, Delevingne auctioned her personal special edition TAG Heuer Carrera watch ahead of its release on the market in September. The case is made of steel - black titanium carbide coated - with a 41 mm diameter and set with 72 Wesselton white diamonds. It is engraved with “Cara Delevingne Edition” and stamped on the back with a lion’s head. The strap is aged black calfskin. The deployant buckle is titanium with Tag Heuer engraving. The signature of Cara Delevingne is stamped in rose gold inside the strap.

TAG Heuer Cara Delevingne Edition. © TAG Heuer

Born under the Leo star sign, Delevingne has always been passionate about lions, evident through her iconic lion tattoo on her finger.