Traveling version of the TAG Heuer 360 Museum in La Chaux-de-Fonds, La Maison TAG Heuer presents its rich heritage and its strong motoracing DNA. It displays its most iconic timepieces, from the Mikrograph, first stopwatch accurate to 1/100th of a second to the legendary Monaco worn by Steve McQueen.

The presence of one TAG Heuer's finest watchmaker enhances the experience and shows the public TAG Heuer's centuries-old know-how.