The new agreement entered in force for the first regatta of the 2014 season, Quantum Key West which started on Monday January 20th. The partnership is initially set to span three years.
As official timekeeper for the 52 Super Series, Zenith is associated with the Grand Prix monohull inshore circuit which sees racing in the USA, Italy and Spain this season featuring many international entries and promising great competition in 2014 along with the prospect of future growth from 2015 onward.
“We are very excited to mark this first major sponsorship agreement for the 52 Super Series, a big step in the right direction as we look to increase support and interest in the circuit by bringing on board premium brands like this.”
Commenting on the partnership during a visit to the Manufacture in Switzerland, 52 Super Series CEO Agustín Zuleta explained: “One of the goals of the 52 Super Series is to form partnerships with brands sharing the same values. Joining Zenith for the next three years is advantageous for both of us, with a view to developing our respective projects together and fulfilling our long-term challenges. 2014 is looking to be a year of progress for the 52 Super Series and hopefully it will attract more like-minded brands to join our project. It is great to see prestigious global brands such as Zenith ready to make use of all aspects of the 52 Super Series by aligning their high-performance precision products with the high-performance circuit that is the 52 Super Series.”
Zenith’s President and CEO Jean-Frédéric Dufour said, “By associating with the 52 Super Series’ high-performance, high-precision regattas raced by exceptional sailors, Zenith can draw a parallel with its watches, a field in which its highly qualified watchmakers are driven by the same concern for performance and precision. Moreover, this new partnership is in complete harmony with the Zenith values of authenticity, daring and pleasure: authenticity, through a shared passion for excellence; daring, expressed through design and technology; and of course pleasure in terms of a sense of accomplishment and the satisfaction of having nothing to prove and yet equipping oneself with the means to move consistently forward.”
52 Super Series 2014 Event Calendar
- Quantum Key West Race Week, Key West, Florida, January 20th – 24th
- 52 US East Coast Championship, Miami, Florida, March 5 th – 9th
- Rolex Capri Sailing Week, Capri, Italy, May 20th – 24th
- TP 52 World Championship, Porto Cervo, Italy, June 10th – 14th
- Copa del Rey, Palma, Spain, August 4th – 9th
- Royal Cup Marina Ibiza, Ibiza, Spain, September 17th – 21st