Aldo Magada, who has been President and CEO of Zenith since 1 July 2014, was born in Switzerland in 1958. He graduated from the University of Lausanne and the University of La Jolla in San Diego, before beginning his professional life in parapharmaceutical sales for Vifor.
He joined Swatch Group in 1984 and continued his career in the watchmaking industry. He took on greater and greater responsibility with Piaget and then Omega where, from 1994 to 1998, he was Product Director and Marketing Director. During that time he worked alongside Jean-Claude Biver, currently President of the Watch Division of the LVMH group, to which Zenith belongs. In 2000 Aldo Magada was appointed President of Gucci Timepieces, which he would leave two years later to pursue similar opportunities with Technomarine, Reuge and Badollet. In 2009 he set up his own consultancy and, in 2010, he became International Director of Sales and Development for Breitling.
Today Aldo Magada heads up a brand that is globally recognised for its famous El Primero calibre.