Zenith has announced that on October 20 it will become the first manufacture watch brand to retail its products via online luxury channel MrPorter.com. The move also makes Zenith the first high-end Swiss watch company to go transactional on an online-only retailer.
Clients will be able to purchase Zenith watches through the website and have them delivered straight to their front door, using Mr Porter’s highly efficient delivery service. Watches purchased by clients in London and New York will be eligible for same-day delivery, and all purchases will qualify for the website’s 28-day refund policy, giving buyers even greater flexibility than they enjoy in watch showrooms.

Zenith, a brand that has been bringing style and substance to the wrists of watchmaking cognoscenti all over the world for 150 years, will present MrPorter.com clients with a collection of exclusive made mechanical, timeless timepieces designed for sartorially minded gentlemen. The website has 2.5 million unique monthly visitors and over 25 million monthly page views.

The Swiss watch Manufacture’s rich heritage, tradition, passion and pursuit of excellence makes it a natural fit with MrPorter.com, which continues to present its clients with the finest menswear and accessories from more than 300 of the world’s leading brands.

During its 150-year history, Zenith has won 2,333 awards for accuracy, and produced some 600 different calibres. The most famous of these is the legendary El Primero automatic chronograph, first released in 1969. It could measure time to 1/10th of a second thanks to its high-frequency escapement, which vibrated at 36,000vph. Nearly half a century later, the legendary El Primero has become the heartbeat of the Zenith collection, and is still the world’s most accurate series-produced chronograph. It is a watchmaking institution; a collector’s favourite; an icon.

Mr Aldo Magada, Zenith, Ceo & President said: “Zenith is one of the oldest manufacture brand and passionate about classical watchmaking. Today, we continue to pioneer new watchmaking technologies in our quest for excellence. We believe in pleasure, daring, authenticity, values we share with MrPorter.com, a pioneering ecommerce platform that has revolutionized the way men of distinction shop. We look forward to working with MrPorter.com and to welcoming a new generation of customers to the Zenith brand”.