With Zenith having been joined by Stéphane Peterhansel, never has its message been better illustrated: the brand is surrounded by the greatest living legends.
We do not choose a life of competition by chance: we decide to be an adventurer. At the age of eight, Stéphane Peterhansel climbed aboard his first motorbike. His father then sparked his passion for racing. Nature and the great outdoors became his playground. At 14, he became the French skateboarding Champion. "It was my main activity," he confides. "It's what I did every weekend and every evening." Two years later, he gave up his studies for a career on the motorbike. The rider famous for his blue bandana won the Dakar rally raid six times on two wheels and four times on four wheels.
Stéphane Peterhansel possesses a whole host of values which can also give and find meaning in watchmaking: only with exceptional discipline was he able to achieve the most extraordinary of feats. This statement could be Zenith's motto, and that of every man or woman who has joined the brand throughout its history. The Frenchman is now part of the team of Zenith ambassadors, alongside whom he is sure of continuing success, without ever losing sight of three objectives: pleasure, daring and authenticity.
A cohesive team
In the past few days, Stéphane Peterhansel has embarked on a new challenge, taking the start on the Dakar 2015 for Team Peugeot Total, behind the wheel of the 2008 DKR prototype.
Joining Zenith at the same time seemed to him to be a sign of destiny: "Becoming part of this family now has real meaning to me. I have always loved watches and I have dreamed for many years of being able to own a Zenith. Today, I am lucky enough to be wearing an El Primero Lightweight, a super light watch ideal for accompanying me on this new adventure. I could immediately see that Zenith has motivation, commitment and the desire to excel. We have the same mindset, the same taste for victory."