Bell & Ross has been working in parallel with the auto world for many years thanks to inventive sporting partnerships and the creation of exclusive dashboard clocks for concept cars. With their shared passion for innovation and fine mechanics, it was only natural that Bell & Ross should team up with the International Motor Show in 2008. This partnership has continued to flourish ever since.

This year, Bell & Ross is launching a commemorative model to mark the 30th anniversary of the event, the BR 03 "30th anniversary". Available in a limited edition of 30 pieces, the watch will be on sale at the show.

Over the last 30 years the International Motor Show has become the event of the year for the biggest names in the auto and design world. Ever since its inaugural event in Chamonix in 1986, the International Motor Show has steered a clearly defined track: to highlight the artistic dimension of the automobile in order to make this one-of-a-kind show the “fashion week for auto design”. From Chamonix to the Place Vendôme, the International Motor Show has chosen sites promoting the values of luxury and prestige. It is now, at the heart of the Hôtel National des Invalides that the event comes into its own and continues to carve out its identity.

 

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“30th anniversary” BR 03 watch. © Bell & Ross

Employing the design principles of a dashboard clock, the BR 03 watch features a PVD-coated steel case, waterresistant to 100m and housing an mechanical automatic movement;  the dial and rubber strap are jet black while the bright red second hand adds a subtle sporty touch. At 6 o’clock, the dial of the 30th anniversary edition features the silhouette of a car – now the emblem of the International Motor Show.

Available in a limited edition of only 30 pieces, the “30th anniversary” BR 03 will be launched at the inauguration event held on the evening of 27th January 2015. It will be on sale throughout the event, during which Bell & Ross will also be presenting its latest watch creations.