In a world awash with aggressive branding and marketing strategies, H. MOser & Cie has gone back to basics to unveil a watch of absolute purity. This model, which features neither indices nor a logo, is the antithesis of the dial overloaded with useless functions, and turns the spotlight back onto distinctively human luxury which remains true to the central aim of watchmaking: indicating the time.
Showcasing its well-known fumé dial – a signature of the brand – stripped of frills, indices and logos, H. Moser & Cie. has put the accent on luxury craftsmanship and the beauty of expertise so often eclipsed by the surrounding marketing campaigns, to remind us that behind a logo lies the work of talented watchmakers and dial makers.
Created in accordance with the purest artistic dial-making tradition by one of H. Moser & Cie.'s partners, the fumé dial has become an integral part of the identity of this small watch Manufacture. Its sober elegance belies a complex production process that uses tried and tested techniques. Each dial is machined in the traditional way, coloured and hand-finished to obtain the famous sunburst pattern.
The case of this resolutely vintage piece alternates polished and satin-finished flanks. At its heart beats a proprietary movement entirely designed and produced by H. Moser & Cie: the hand-wound HMC 343 calibre. Its interchangeable modular escapement is also produced in-house.
As Edouard Meylan, CEO of H. Moser & Cie., explains: "when our customers buy an H. Moser, they are looking for a manufacture watch with a distinctive design created by real craftsmen. We place the emphasis on the product, not on the logo or marketing."
This model lends itself to philosophical reflection, designed as a conceptual piece that can be reproduced upon special request.