Unusual shapes, vivid colours and rare materials: Piaget showed great creative daring during the 1960s and 70s through its interpretations of the free and non-conformist spirit typical of the era. During these crazy years and thanks to models featuring atypical designs, Piaget became the favourite brand of many celebrities and members of the international jet-set.

Two models symbolising this period brimming with creativity are now being re-edited:  the traditional oval watch, which we are presenting today, and the Black Tie vintage inspiration, introduced last week on WorldTempus.

One watch in particular, with its oval case set with diamonds and emeralds, its jade dial as well as its distinctive, delicately engraved bracelet, became a firm favourite among the most stylish peronsalities of the decade. Interpreted in a number of variations, this model
is part of the Piaget heritage and its bracelet has become an authentic brand signature.

 To highlight the jewellery dimension of this new creation, a silver-toned oval dial offsets the line of diamonds adorning the bezel. Claw setting enables each stone to play a seductive game with light. Elegance, beauty and refinement: the Piaget traditional oval watches in white or rose gold is exclusively available through boutiques.

Piaget Traditional ovale. © Piaget

This year’s collection inspired by this legendary watch perpetuates the tradition of Piaget goldsmithing, a skill conveyed through the delicately crafted bracelet. The elegantly hand-crafted “palace” finish gives the bracelet an almost iridescent effect. The elegantly hand-engraved “palace” finish gives the bracelet an almost iridescent effect. Inspired by Haute Couture methods, the reverse side of the bracelet most vividly displays the technical virtuosity of the Maison. The multitude of assembled links creates a refined overall effect, within which each part is precisely fashioned to form an incomparable light gold “fabric”. The bracelet is fitted directly to the case so as to form a single case and bracelet ensemble.


Piaget know-how © Piaget