Cara Delevingne. 11.3 million followers. The girl whose every post on social media causes an online frenzy has chosen to become an ambassador for TAG Heuer. This is proof of the brand's disruptive thinking led by Jean-Claude Biver, Company CEO and President of the Watch Division of the LVMH Group, who convinced her to join the brand's family of ambassadors.
The special edition designed for Cara Delevingne is part of the TAG Heuer Carrera collection. It picks up on the same codes: the elegant 41 mm case with faceted lugs and the clear, highly legible dial are in stark contrast to its entirely black and charcoal grey treatment. For a feminine touch, and to add an edge to the look, the appliques and hands are rose gold-plated. A version with a diamond-studded bezel is also available: for that essential touch of glamour! The most extreme version of the 6 references in the line is the model with the aged black calfskin strap, which is padded with tone-on-tone stitching for a "haute couture" look. The timepiece displays the hours, minutes, seconds and date thanks to its quartz movement.
The back of the case is stamped with the majestic head of a lion – the "king of beasts" – to denote the star sign under which Cara was born in August 1992. The inside of the strap bears the signature of the It Girl herself in rose gold; like the brand, this resonates with an ultra-connected generation, which has an eye for beauty and is looking for an exclusive, disruptive design.