Under the leadership of the highly experienced Jean-Claude Biver for the past year, the TAG Heuer production facilities and collections have begun a major shift enabling the brand to adjust to the new market conditions while remaining true to its slogan “Swiss avant-garde since 1860”. This turbocharged approach is symbolized by the Carrera Caliber Heuer 01 presented at Baselworld 2015: a new case, a new caliber, a new design, a new construction – and all within a Manufacture-made selfwinding chronograph featuring a quality-price ratio intended for a broader and doubtless younger audience. The sporty, modern personality of this timepiece in steel and titanium with modular integrated elements and various types of finishing around an openworked dial aspires to sophistication, clearly highlighted through the sapphire crystal with the PVD-coated skeleton-worked rotor, as well as the red column wheel of the in-house movement. And that’s just the start…

Carrera Caliber Heuer 01. © TAG Heuer

Case: brushed steel and titanium, sapphire back, anthracite bezel with tachymetric scale, water-resistant to 100m
Diameter: 45mm
Movement: mechanical self-winding (Caliber Heuer 01, 50h power reserve), red
column wheel, skeletonized chronograph bridge and new oscillating weight
Functions: hours, minutes, seconds, date, chronograph DIAL : openworked, three counters, rhodiumed hour-markers with red dot enhanced by white and red SuperluminovaTM
Strap: rubber, folding clasp with safety pushbuttons