Ayrton Senna was a TAG Heuer ambassador between 1988 and 1993. He starred in the very first #DontCrackUnderPressure campaign. Ayrton Senna's return to TAG Heuer also marked the reveal of the Senna Collection comprised of four new special-edition timepieces and new dedicated advertising campaign. The announcement was made during a unique event organized in Barcelona and attended by Bianca Senna, Ayrton’s niece and Forumla 1 driver Fernando Alonso from the McLaren-Honda team.

Each watch features the famous stylized Senna ‘S’ in red lacquer, on the dial, case back and bezel, complete with a tachymeter scale, giving the timepiece real racing spirit and Senna’s performance touch. The iconic ‘Legend’ bracelet, with its S-shaped links, also makes a return – the same style worn by Ayrton but redesigned and rounded for optimum comfort.

The TAG Heuer Formula 1 Chronograph Senna Edition
A 43mm-diameter quartz chronograph measuring to the nearest tenth of a second and with date function. Anthracite grey dial, three counters and elegant touches of ‘Legend’ red to give it the racing spirit – the same red as the famous stylized Senna ‘S’, on the dial, case back and bezel, complete with a tachymeter scale. The timepiece is completed by the famous ‘Legend’ steel bracelet to give a unique exclusive style touch of the Senna brand.

TAG Heuer FormulaTAG Heuer Formula 1 Chronograph Senna Special edition (ref. CAZ1012.BA0883)

TAG Heuer Formula 1 Chronograph Senna Special edition (ref. CAZ1012.BA0883). © TAG Heuer

The TAG Heuer Formula 1 Chronograph Senna Edition
A 43mm-diameter quartz chronograph measuring to the nearest tenth of a second and with date function. Also available with a black dial, three counters, and touches of yellow and green – a reference to the colors of Ayrton’s racing helmet, which are also the national colors of Brazil.

TAG Heuer Formula 1 Chronograph Senna Special edition (ref. CAZ1013.BA0883).

TAG Heuer Formula 1 Chronograph Senna Special edition (ref. CAZ1013.BA0883). © TAG Heuer

The TAG Heuer Carrera Calibre 16 Chronograph Senna Edition
A 44mm-diameter automatic chronograph with date function. Anthracite grey sunray dial and three counters. The watch also features the famous stylized Senna ‘S’ in red lacquer, on the dial, case back and bezel, with a tachymeter scale. Elegant touches of ‘Legend’ red, the same shade as the Senna ‘S’, also accentuate the watch's racing spirit and Senna brand´s performance style. The timepiece is completed by the ‘Legend’ steel bracelet.

TAG Heuer Carrera Calibre 16 Chronograph Senna Special Edition (Ref. CBB2010.BA0906).

TAG Heuer Carrera Calibre 16 Chronograph Senna Special Edition (Ref. CBB2010.BA0906). © TAG Heuer

The TAG Heuer Carrera Calibre 16 Chronograph Senna Edition (Ref. CBB2080.FT6042)
A 44mm-diameter automatic chronograph, available in an ultra-light black titanium version, equipped with a rubber strap with a dynamic tire-tread design.

Click on the image at the top of the page to see the more photos of the Senna collection.