Richard Mille has chosen to pay tribute to his female clientele by opening a new boutique in the heart of one of Paris’ finest and most prestigious avenues, renowned for its many art galleries, elegant cafés and luxury boutiques.

In this fine watchmaking gallery designed by Mélanie Monceyron, the power, resilience and technical performance more usually associated with watches overflow into the boutique. Here, everything fuses to create an ambience of mellow reverie and passion. The curved lines of the ceilings and walls contrast with the cold hardness of metal. The Macassar ebony display cases are suspended over broken glass. The cold lighting of the watch area dialogues with the soft, oblique light of engraved glass and warm wood. This rich collection of contrasts enhances the presentation of 40 men’s and women’s models, from sports watches and high-performance timepieces to the new women’s collection and limited editions.

Richard Mille - Boutique Paris

© Jerome Bryon

The new 200 m2 Richard Mille boutique features a private salon, where the silky softness of Sophie Mallebranche’s cream metal complements the walls of the cellar containing 60 grands crus and a rare cigar collection.

The boutique is open from Monday to Saturday, from 10.30 a.m. to 7.00 p.m.