“We are proud of our new link to the much-respected Zurich Film Festival and of having the chance to support international filmmakers and promising young talent on a stage close to home,” said IWC CEO Georges Kern, commenting on the start of a partnership destined to last for several years. “We are pleased that we can express our passion for the world of film with others who share it. Film directors tell stories with their works, and at IWC storytellingis a fundamental component of our branding,” continues Georges Kern.
IWC Schaffhausen’s collaboration with the ZFF underscores the company’s commitment to promoting the filmmaking industry and ranks alongside established partnerships with the Dubai International Film Festival, the Beijing International Film Festival, the Tribeca Film Festival in New York or the British Film Institute in London.
Apart from these involvements, the company has maintained friendly relations over many years with some of the biggest names in the entertainment industry, including famous actors like Kevin Spacey, Cate Blanchett and Ewan McGregor, or director Marc Forster. IWC watches also feature regularly – and prominently – in Hollywood films and American TV series such as Ocean’s Thirteen, Wall Street: Money Never Sleeps and House of Cards.
The two partners’ first joint venture will be the Zurich Film Festival from 25 September to 5 October 2014, which coincides with the Festival’s tenth anniversary.