A. Lange & Söhne is supporting for the third time the 85th edition of the Concorso d’Eleganza Villa d’Este, that celebrates the motor car as design icon and art object and will be held in Cernobbio from 23 to 25 May 2014.
The theme of this year’s event, “The Great Gatsby”, promises to conjure up the glittering atmosphere of the “Roaring Twenties”. The aesthetics underlying the Hollywood film versions of F. Scott Fitzgerald’s celebrated 1925 novel constitute the basis for the supporting events and the choice of vehicles. The programme will be rounded off by a special exhibition to mark the 110th anniversary of the Rolls-Royce brand and the “100 years of Maserati” jubilee.
In the view of Lange CEO Wilhelm Schmid, the Concorso d’Eleganza represents a logical comple¬ment to the brand’s commitment to the cultural field: “Both the automobile sector and fine watchmaking have marked historically im¬portant milestones in the development of tech¬nology and design. That creates interesting cross-connections which make this event so attractive to our customers.”
A. Lange & Söhne has created an individualised special model of the Lange1 Time Zone for the competition (picture above). Its hand-engraved case back in white gold displays the competition’s coat of arms. On the city ring of this time-zone watch, central European time is represented by the town of Como. Wilhelm Schmid will present this unique watch to the winner of the “Best of Show” category at the award ceremony on 25 May 2014.