As the 2014 Awards’ Season begins with the Golden Globes, Chopard and the Green Carpet Challenge announce that Cate Blanchett as the latest stellar recruit to bring world class sustainable luxury centre stage.
Beginning with the Golden Globes on 12th December, Cate Blanchett wears earrings from the Green Carpet Collection, made in 18ct white gold Fairmined gold from artisanal gold mines in South America, and adorned with 72 marquise cut diamonds representing delicate leaves. The diamonds are sourced from the IGC Group, one of the world’s oldest diamond firms. Their origin is certified by the Responsible Jewellery Council (RJC).
Founder of the GCC, Livia Firth says, ‘Cate Blanchet is both a fashion icon and a woman with an intuitive grasp of the issues that matter. By choosing to wear Chopard jewels for the Golden Globes, she is supporting a profound and dynamic shift toward sustainable luxury that affects change right at the beginning of the supply chain among artisanal miners.’
Partnering with Green Carpet Challenge, Chopard has embarked on an ambitious programme of sustainable change entitled The Journey that will set new environmental and social standards for jewellery. Chopard is the first luxury jeweller to develop a partnership with NGO, Alliance for Responsible Mining (ARM).