World Watch Commerce, the brand's exclusive distributor, organised, together with Moto Navi, the Japanese motorcycle magazine, a private reception. The event gathered together under their common passion for cars the worlds of MotoGP and luxury watchmaking. The main protagonists of this event, Sassoun Sirmakes, the CEO, and Dani Pedrosa, the MotoGP rider, hosted a talk show devoted entirely to the ultra-light timepiece Challenge Dani Pedrosa Limited Edition, of which only 26 pieces have been produced.

The highlight of the evening, the autograph and photo op with Dani Pedrosa around the exhibited Honda Repsol CBR600 motorcycle, followed by conversations with some of the VIP guests on the timepiece launch, have all brought together the luxury watchmaking and the high-level motorsports worlds.