TAG Heuer and McLaren
TAG Heuer is making a statement at the Geneva Motor Show this year. With its own 1,000 square-metre stand, the brand is celebrating 30 years of partnership with McLaren – the longest recorded partnership between a watch brand and a Formula 1 team. But the links between the watchmaker and the automotive world don’t stop there: Formula E, rally, endurance, legendary races – like the Carrera Panamericana – and classic car festivals like Goodwood are also supported by TAG Heuer and will be presented on the stand through different show cars. All of this will be under the watchful eye of the brand ambassadors Steve McQueen, Jenson Button, Sébastien Ogier and Ayrton Senna, stars of the #DontCrackUnderPressure advertising campaign.

 

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The TAG Heuer stand at the 85th Geneva International Motor Show. © TAG Heuer

Among all this horsepower, the watches will not be forgotten, however, since TAG Heuer will also exclusively unveil a new limited-edition Formula 1 model in red and black.
If you would like to drive an historic Formula 1 car, drive a car without using your hands or experience a McLaren video mapping, head over to the TAG Heuer stand to discover the various interactive experiences on show.

Hublot and Ferrari
The Ferrari stand will host the marque’s exclusive watch partner Hublot. The partnership between the two brands was signed in November 2011 by Jean-Claude Biver, then CEO of Hublot, and Luca Cordero di Montezemolo, Chairman of Ferrari, and goes far beyond simply creating special watches or the exploitation of a licence or a sponsorship contract. Hublot is the exclusive watch partner of all Ferrari activities and is as such Official Watch and Official Timekeeper of Ferrari and the Scuderia Ferrari, as well as Official Timekeeper of the Ferrari Challenge.

 

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Ferrari F1 2014. © Hublot

Several special edition Big Bang Ferrari models have been developed since 2011 - Big Bang Ferrari Titanium Carbon, Big Bang Ferrari King Gold, Big Bang Ferrari Carbon Red Magic, Big Bang Ferrari UK to name just a few, not forgetting the LaFerrari model, launched in 2013.
On the stand emblazoned with the prancing horse, Hublot will present its two latest models, the Big Bang Ferrari Black Ceramic and Grey Ceramic. Alongside the new 488 GTB,  straight from Maranello, the timepieces from the Nyon factory will not be missed. Customers and friends of the brand will have the chance to get a closer look at an exclusive private cocktail on the stand.

 

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Big Bang Ferrari Black Ceramic and Grey Ceramic. © Hublot

 

Blancpain and Lamborghini
As a partner of Lamborghini, Blancpain will be present on the stand of the Italian brand with the raging bull. Car fans will be able to see the new Lamborghini Aventador Super Veloce, but also view Blancpain timepieces on display in showcases. For the seventh consecutive year, Blancpain is a partner of the Lamborghini Blancpain Super Trofeo, a single-brand championship that takes place simultaneously in Asia, Europe and North America. In Europe, the 2015 edition will start on the weekend of 11/12th April. The finalists of the three regional championships will meet in Florida on 19/20th November for the final.

 

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Lamborghini Blancpain Super Trofeo, Monza 2014. © Blancpain

In honour of the Lamborghini Blancpain Super Trofeo, the watch brand has developed several timepieces, notably the Super Trofeo flyback chronograph in the L-evolution collection.

 

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The L-Evolution R Split-Seconds Flyback Chronograph Large Date and the L-Evolution R Flyback Chronograph Large Date will be on display in showcases on the Lamborghini stand. © Blancpain

 

Carl F. Bucherer and Rinspeed
The Swiss innovation laboratory Rinspeed, managed by Frank M. Rinderknecht, a friend of Carl F. Bucherer, will present its new “transurban” concept car, the Budii, at the show. With an autopilot for repetitive journeys, this vehicle also adapts to the habits and preferences of its driver, who can take the wheel for leisure excursions, for example. Carl F. Bucherer has designed a next-generation watch for this new car. Fixed above the steering wheel, the Manero PowerReserve has a power reserve display that is monitored by video. When the hand moves into the red zone, the robot arm of the steering wheel acts as a winder to wind the watch.

 

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The Budii concept-car and the Manero PowerReserve watch, fixed above the steering wheel. © Rinspeed/Carl F. Bucherer

Chopard and Porsche
At the Geneva Motor Show last year, Chopard announced the signature of a three-year partnership with Porsche Motorsport, who last year made a major comeback in the LMP1 endurance championship with two Porsche 919 Hybrid cars. As part of this partnership,  Chopard launched the Superfast Chrono Porsche 919 Edition at the Le Mans 24-hour race last year. This year, the Porsche stand will not be dedicated to Porsche Motorsport. The Porsche 919 Hybrid drivers are currently testing for the first round of the 2015 championship, which will take place in Silverstone on 12 April. But Chopard has nevertheless planned a private event in conjunction with the Geneva Porsche Centre for its customers and friends.

 

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The Porsche 919 Hybrid and the Superfast Chrono Porsche 919 Edition watch. © Chopard

Bell & Ross will not be present at the Geneva Motor Show this year. The brand launched an exclusive watch earlier this year to celebrate the 30th anniversary of the Festival Automobile International in Paris. As a member of the festival’s jury, Carlos A. Rosillo, CEO of Bell & Ross, presented the Palme d’Or to Jean Todt in recognition of his achievements in a life dedicated to the automotive world.