Since 2012, Girard-Perregaux has been the official timing partner and founding member of the future Academy Museum of Motion Picutres, which will open in 2017 in Los Angeles.
To celebrate this partnership, Girard-Perregaux organised a special event entitled Mechanics of Dreams, which took place at the Sinan Mansion in Shanghai on 20 June 2014. The exhibition showed a collection of images and videos from the Academy's collection, illustrating the behind-the-scenes life of emblematic Hollywood figures at work or at home. Girard-Perregaux also chose a selection of watches to display for the occasion.
Mechanics of Dreams also serves to highlight the similarities between the creative process of cinema and that of watchmaking.
"We are honoured and proud to celebrate our partnership with the Academy Museum in China," said Michele Sofisti, CEO of Girard-Perregaux and the Sowind Group. "The Museum is a project that deserves worldwide attention and at Girard-Perregaux we are delighted to underscore the similarities between the universe of the cinema and watchmaking."
"The Academy Museum is very happy to have the support of Girard-Perregaux in setting up and developing its museum. It is a pleasure for us to share items from the Academy's collection with our friends and partners in Shanghai," said Bill Kramer, general manager and head of external relations for the Academy Museum.