As the Official Watch and Global Partner of Arsenal, JeanRichard supported the team as it made its first appearance in New York City in 25 years. Arsenal went head to head with the New York Red Bulls on Saturday, July 26th. JeanRichard participated in pre-game events in anticipation of the game, highlighting both JeanRichard's and Arsenal's shared passion and common values of team spirit, hard work, authenticity, and interest in a pioneering spirit in line with their shared Philosophy of Life.
Managing Director of JeanRichard, Bruno Grande, was present at events throughout the week in support of the team's efforts and its New York City fans. As JeanRichard teamed up with Arsenal's NYC fan base to host an event on Friday July 25th at the Blind Pig on 14th Street, 2,500 "Gooners" swarmed the streets to join the fun. Attendees participated in the JeanRichard photo booth to win prizes and show their support for the next day's game.
All players will be wearing the JeanRichard Special Edition Arsenal Terrascope and Limited Edition Arsenal Aeroscope created specifically for the emblematic London Football Club and its partnership with the brand starting the 2014 season.