The rose occupies and important position in the brand universe of Piaget, with strong references to it being found in the company's watch and jewellery collections.

Earlier this year, the brand celebrated the launch of an entire new high jewellery collection, called Rose Passion, at an event in Tokyo, Japan. The highlight of the evening was a special projection mapping of Yves Piaget roses on to the façade of the Shatoo Restaurant Ejoel Lobtion in the Ebisu district of the city.